Beyond Flat Screens - The Rise of Anamorphic Experience
A high-impact anamorphic film by Shivam Immersive for the ADIPEC Exhibition & Conference — blending cinematic storytelling with precision motion to transform a large-format screen into a powerful illusion of depth, energy, and innovation.
Creative Process & Concept Development
We began with a traditional creative process, developing detailed mood boards and storyboards to establish a clear visual direction and narrative flow. As the project progressed, we translated these ideas into a more technical execution phase by designing the booth environment in Blender.
This allowed us to accurately simulate the spatial layout and ensure that every frame of the anamorphic content was precisely aligned with the physical setup — achieving a perfect harmony between the digital and physical worlds.
The Key Challenge: Limited Viewing Distance
One of the key challenges in designing the anamorphic content for the PME booth was the limited viewing distance, as the audience pathway was positioned very close to the main screen.
Since traditional anamorphic visuals rely on a distant, fixed viewpoint, this setup required a fundamentally different approach. We reworked the perspective by creating a close-range point of view aligned with the natural movement of people passing by, allowing the 3D illusion to remain effective even at short distances.
This ensured strong visual impact and engagement without requiring viewers to stop at a specific spot — a seamless experience for every passerby.
Reworking the anamorphic perspective for close-range, dynamic viewing angles maintained full 3D illusion impact without any fixed sweet spot.
Technical Specifications
For the curved screen setup, we were working with a significantly larger canvas than standard installations. This expanded scale gave us a much broader visual surface to work with, but also introduced the challenge of maintaining consistency, clarity, and perspective across a wide curved format.
For the curved screen setup, we were working with a significantly larger canvas than standard installations. This expanded scale gave us a much broader visual surface to work with, but also introduced the challenge of maintaining consistency, clarity, and perspective across a wide curved format.
Team & Execution
This project was delivered through a tightly integrated team spanning multiple disciplines, ensuring a seamless execution from concept to final output. Every stage of production was aligned to deliver a cohesive, high-impact immersive experience.
